Case Studies - Our Portfolio - Hyperactive Digital

the client

Freedom Pools is Australia’s leading manufacturer and retailer of fibreglass swimming pools. A family business for more than 40 years, Freedom Pools is a favourite of Australian families and exports to dozens of countries around the world.

Website: www.freedompools.com

the challenge

Past unethical SEO techniques by a previous SEO company put Freedom Pools in a difficult situation. When the new Google Penguin algorithm crawled the website, 90% of the company’s recognised keywords were deindexed by Google. The website dropped from their first page ranking to languish well after page 10, making it almost impossible for customers to find them.

our solution

First we notified Google of the bad links that played a major part in the deindexing of the site. We then created a new website and an AdWords campaign to help counteract the negative effects. Because 90% of major short-tail keywords were no longer effective, we increased long-tail keywords for the website. The combination of SEO long-tail keywords and content marketing helped boost visitors despite the Google penalty.

the lesson

Unethical SEO practices are not worth the risk. Google rankings can be improved by an ethical strategic approach to SEO. As Google Partners we understand how Google works and how to achieve positive SEO results. Check out the Freedom Pools website and tell us what you think.