Case Studies - Our Portfolio - Hyperactive Digital

the client

Freedom Tanks is one of the largest manufacturers of fibreglass tanks in Australia, from water tanks for farmers to cartage tanks for the transport industry. ‘Tough tanks for a tough country’ is Freedom’s tagline and it sums up the client’s brand essence.

Website: www.freedomtanks.com.au

the challenge

The Freedom Tanks website was built using technology which was not mobile-friendly. Mobile and tablet device users on their site had grown from 16% in 2012 to 34% in 2015 and this meant the website’s user interface was distorted and unfriendly to a third of their website visitors, resulting in lost leads in a huge segment of the market.

our solution

By migrating their website content over to new technology, with minimal changes – plus some extra features and improvements – Hyperactive Digital was able to optimise the Freedom Tanks site for all devices and improve their Google rankings at the same time, making them easier to find and contact.

the lesson

You don’t have to reinvent the wheel to keep up with mobile technology. By thinking strategically, Hyperactive Digital kept the technology upgrade affordable and achieved the desired results. Check out the Freedom Tanks website and tell us what you think.