Case Studies - Our Portfolio - Hyperactive Digital

the client

Segals is a leading West Australian retailer of quality outdoor furniture and accessories, offering Perth’s largest collection of stylish and on-trend products at affordable prices. With four superstores located in Balcatta, Joondalup, Myaree and Mandurah, Segals uses their significant buying power to negotiate real savings on quality items, which are passed on directly to their customers.

Website: www.segals.com.au

the challenge

Even with four bricks and mortar stores, Segals recognised that not all customers are able to visit one of the stores. To enable customers from regional WA and other States to view and select Segals products via the internet, a high performance e-commerce website was needed. A key requirement was to deliver a website with all the features of a high performance e-commerce website while making it easy for the client’s own personnel to fully maintain the site content in-house.

our solution

Hyperactive Digital created an e-commerce website and customised it to provide full control of the website to the client’s in-house personnel. All page content is dynamically generated through the content management system. The in-house site administrator can set content categories and choose how the content is filtered and grouped. This makes it easy to cater for customers according to their preferred way of browsing – by specific product type, a particular decorating style or the material from which the product is made. Customers who like to take their time choosing can save items to a personal wish list and return to their selection at a later date. A customer can also share the item on Facebook if they would like some feedback from friends.

the lesson

Having a high performance e-commerce website doesn’t mean you have to spend a fortune paying external suppliers to keep your product pages or general site content up to date. If a site is built according to best practice web development principles, content management should be easy for anyone with mid-level skills in Microsoft Office applications – and a couple of hours of training by our user training team. Check out the Segals Outdoor Furniture website and tell us what you think.