Case Studies - Our Portfolio - Hyperactive Digital

the client

Guildford Grammar School is a leading independent school situated on the banks of the Swan River 15 kilometres from the centre of Perth. The college caters for almost 1200 students, from the co-educational preparatory (junior) school to the boys-only senior school. The school community includes day students as well as full-time boarders and provides a caring environment built on friendship, work, sport and activities.

Website: www.ggs.wa.edu.au

the challenge

Keeping the lines of communication flowing and engaging with multiple stakeholders and communities is a challenge for any business. For Guildford Grammar the brief was to provide a website that would enable the client’s communications manager to fully maintain the site content in-house, as well as communicate with specific stakeholder groups through email newsletters, bulletins and personalised invitations. The challenge was to achieve this objective in a seamless manner that’s easy to manage.

our solution

Hyperactive Digital customised Guildford Grammar’s website to provide full control to their in-house personnel. All pages and page content are generated dynamically through the content management system. Multiple features and templates were developed to enable seamless e-DM communications to be pushed out automatically to segmented subscriber groups. For example, once a page is published to the website, the same page content is dynamically converted to an e-DM and pushed to a specific group of email subscribers. Another example is the capacity to create a single invitation to an event, then automatically mail it as a personalised invitation to individual invitees, addressing each by name.

the lesson

A well-designed website can provide a business with more than just the ability to display content on the internet. It can also enable the business to seamlessly integrate its broader communication and customer engagement functions. This makes it easier to manage and less costly to maintain. Check out the Guildford Grammar School website and tell us what you think.