Search Engine

We ‘get’ search engines – and we can get you seen by them

Search Engine Marketing and Optimisation

Our SEO services can increase your visibility

You may have an amazing business, website and content. But if the search engines can’t access, crawl and index your site, it’s like dancing in the dark. Nobody can see you.

Search Engine Marketing (SEM) is about getting your web pages seen in the search engine results pages when people look for products or services online.

To do this, you need to understand how search engines work and how their robots view your website.

At Hyperactive Digital is a Google Partners. That means we are experts in the constantly evolving world of search engines and search engine marketing. We use ethical practices focused on long-term results.

Google Partner

First, we develop a search engine marketing strategy. Then we fine-tune your website and other web content to ensure they are search engine friendly.

This translates into measurable results for your business including:
  • Increased web traffic
  • Increased web conversions
  • Increased web revenues

Organic search versus paid search

With any search engine marketing campaign, search engine results pages (SERPs) can be divided into two main parts:
  • Organic search results. The main listings on the search engine results pages. There is no charge when a user clicks on an organic search listing.
  • Pay per click (PPC). The listings that appear at the top of the search engine results pages. There is a cost each time a user clicks on these. These are known as Google AdWords.

Organic SEO service

Search engine optimisation, or SEO, is the art of optimising your web pages for given keywords to achieve organic search results.

At Hyperactive Digital we will:
  • Define your target audience
  • Research your target audience’s keyword search
  • Tailor the content of your website to incorporate keyword search terms
Your web content is optimised:
  • Onsite SEO (on your website)
  • Offsite SEO (everywhere else on the internet where your business name appears)

We know that Google places a high value on the relevance and quality of your content to users, so at Hyperactive Digital that’s our aim too.

At the same time, we ensure your website complies with the technical standards valued by search engines. These include key attributes such as mobile-friendly design and website speed as well as back end housekeeping details such as meta tags and image alt tags.

Internal links and external links give your website authority, so these are also favourably viewed by the search engines.


PPC service

Pay per click (PPC) or Google AdWords is a way of attracting instant traffic to your website through prominent sponsored links on search results pages. If the user clicks on the link there is a small charge. Other paid search options have different payment models.

At Hyperactive Digital we often recommend a search engine marketing campaign that’s a blend of organic and paid search. PPC can be especially useful to achieve instant results at the start of a campaign.


AdWords management

Google AdWords can be a powerful advertising tool. But your AdWords account needs to be expertly managed to ensure you maximise profitability and avoid wastage.

Members of the Hyperactive Digital team are Google AdWords certified professionals so we know how to get the best return on investment from Google AdWords.

We can turn a small budget into customers who are ready to buy.


Tracking for continuous improvement

Imagine having a performance review every month. That’s what we do for all our clients at Hyperactive Digital when it comes to SEO and AdWords campaigns. We use a toolbox of online analytics to constantly measure what’s working and how we can fine-tune our approach to work better.


So you already have a website but it’s not performing?

Are you less than thrilled with your web traffic, web conversions and web revenues?

Let’s talk about how our in-house team at Hyperactive Digital can provide a search engine marketing solution that works for you. Check out our SEO service packages and pricing.