Content is king
It’s a mantra you hear often in the digital marketing world. But what does it really mean?
Wikipedia defines content marketing as any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
Content marketing involves three key aspects:
- Original content
- Social media
- Search engine optimisation (SEO)
Naturally it follows that content marketing depends on content creation.
But before going into more detail about Hyperactive Digital’s content creation service, it’s worth reflecting on how the internet has changed the way people buy goods and services.
How the internet has changed forever the way buyers buy
The internet gave birth to the information age and the era of the informed consumer. People actively search for information online before making buying decisions about consumer purchases and other life choices.
If you can be a trusted provider of the relevant, helpful information – or content – they seek, you can potentially win customers for life.
Content connects with people when they are actively searching for information during the buying cycle. Content gets your message out to more people through social media word of mouth. Content helps you get seen by the search engines as part of your SEO strategy. And content drives traffic to your website and inspires action.
From SEO copywriting to e-DM communications, infographics and banner ads, we create content that works
At Hyperactive Digital our content creation service includes:
- Website pages that tell your brand story
- Landing pages optimised for conversion
- Blog posts
- Social media posts
- e-DM templates
- Slide shows
- Banner ads
- Plus many more
Channels may include:
- Plus many more
The greater your online presence through quality content, the greater your sales opportunities.
Our content copywriters write for people, not just search engines
Content creation requires an understanding of both people and the internet.
Our SEO copywriters are experienced advertising and marketing professionals who understand the fundamentals of business and marketing communication as well as the principles of search engine optimisation.
They know that keywords and other SEO copywriting principles are important in making your content visible to the search engines.
But they also know that connecting with humans is even more important. After all, search engines don’t buy products. People do.
Our SEO copywriters work closely with our in-house team of graphic designers, web developers and SEO professionals to create visually appealing content to connect with people at all stages of the buying cycle.
All content is developed following information gathering, research and client discussions.
Want to know more about our content creation services can get results for you? For an obligation-free chat, contact our digital marketing consultant now.
For an obligation-free chat, contact our digital marketing consultants now.