We attract and convert customers online by connecting with qualified prospects 

Inbound marketing – a new kind of marketing for the digital age

The internet has radically changed how consumers buy products and services.

Once marketing was all about an outbound model. You reached out to find customers by pushing out messages to a mass market through traditional media and lead generation opportunities such as TV, radio and newspaper ads, print, PR and trade shows.

The trouble with this model is two-fold. First, much of your spend is wasted on people who are not interested in your product or service at the time. Second, people today are turning away from old media to digital media.

Connect with people who are actively looking for you or your products

With inbound marketing, customers find you.

Today more than 80% of people research online before making a major purchase or life decision. These people are actively searching for information about your product or service because they are ready to buy – or have entered the buyer’s decision-making journey.

Inbound marketing refers to marketing that pulls people to your website by creating helpful, engaging content that is relevant to the information they are searching for online during their decision-making journey.

This draws people to your website and nurtures them through an integrated program of tactics and targeted calls to action at all touchpoints in the buyer's journey.

Tracking is an essential ingredient of any inbound marketing campaign. Measurement using key analytics enables constant fine-tuning of your campaign to improve its effectiveness. The aim is to maximise return on investment.

If your business relies on a steady stream of leads, this is the smart way to generate qualified leads in the digital age.

Hyperactive Digital does inbound for every step of the buyer’s journey

A buyer’s journey is often described as a buyer’s decision-making funnel and typically includes:

  • Awareness. The person becomes aware of a need or desire and embarks on the buyer’s decision-making journey. They may have some background awareness about the product or service and some of the brands in the market.

  • Research. The person gathers information from family and friends, mass media advertising and publicity, social media, online reviews and general online research which may lead to landing pages with relevant content.

  • Consideration. The person evaluates options and compiles a shortlist.

  • Decision. The person makes a decision to buy.

  • Advocacy. Depending on customer experience, the person becomes a promoter or saboteur via online reviews and social media.

Inbound marketing applies targeted tactics at every touchpoint of the buyer’s decision-making funnel.

Hyperactive Digital’s inbound marketing services

Hyperactive Digital is a full service inbound marketing agency. As a trusted certified Google Partner our services include:
  • Search engine optimisation and marketing
    • Search campaign development
    • Organic search engine optimisation (SEO)
    • Paid search (pay per click – PPC)
    • AdWords management
    • Conversion rate optimisation
    • Analytics
  • Online advertising
    • Network channel planning
    • Social channel planning
    • Ad campaign development
    • Conversion rate optimisation
    • Analytics
  • Social media marketing
    • Social activity management
    • Posting and user engagement
    • Paid campaign management
    • Conversion rate optimisation
    • Analytics
  • Database EDM
    • Customer list management
    • Target market recruitment
    • EDM campaigns
    • Conversion rate optimisation
    • Analytics

Google Partner

Want to know more about how our inbound marketing services can get results for you?

For an obligation-free chat, contact our digital marketing consultant now.